OK, brace yourself.
The marketing you do today will pay off in 3-6 months.
I know this probably isn’t what you wanted to hear, but marketing rarely works immediately. It can take 3-6 months to properly give results – and that’s if you’re marketing little and often.
Once Is Never Enough
One blog post, one newsletter, one social media (Instagram, TikTok, LinkedIn) campaign is never enough. It’s a flash in the pan. It will get missed by almost everyone.
Put yourself in your potential customers’ shoes. Would you buy from somebody you’d heard from once? From someone whose ad you saw once but then never saw again?
No! You’d forget about them. Or assume they’d gone bust.
A website with one blog posted two years ago looks neglected. A social media page with one or two random posts over the last few weeks isn’t fooling anyone. People checking out your business will see mixed messages, inconsistent marketing and probably wonder if you’re just playing at this.
10 Minutes A Day Can Change Everything
You could do LOADS in 10 minutes a day. That’s enough time to write a week’s worth of social media posts. It’s enough to schedule those posts. It’s enough to do a quick website update. It’s enough to plan your monthly newsletter.
And everyone can find 10 minutes a day. I don’t care how busy you are – if it’s important enough, you’ll find the time.
Why Does It Take 3-6 Months?
People need to see your messages more than once. It takes time for relationships to build. It takes time for your messages to filter through all the noise.
It takes time for someone to see if you’re a good fit for them. People are BUSY – and your urgency is not their urgency.
If you keep marketing and building relationships with your ideal customers, they will know where to come when they need you. When they are ready to buy, they will buy – from YOU.
But only if you’ve been marketing to them consistently and persistently.
So get marketing today, to the right people, and in 3-6 months your business will truly see the benefit.