If you’re a local business, it can feel overwhelming knowing where to start with your marketing. You’re in the same town as lots of other people with similar businesses. How do you stand out? How do you get more enquiries and customers walking through your...
Have you ever felt like you’re just… blending in? Like no matter what you do, nobody sees or hears you? That your business looks and sounds pretty much the same as everyone else’s? Here’s the thing. To stand out from the crowd of lookalikes in...
Imagine being able to see exactly what stories journalists are working on, so you could jump in and offer your expert opinion. Imagine knowing when they need a case study or a real business example, so you could put yourself forward. Sounds amazing, right? Well, you...
If you’re still umming and ahhing about whether you should be doing video in your business, let me save you the suspense: yes, you absolutely should. Video is THE most powerful way to connect with your audience right now – whether that’s Instagram Reels,...
I hate Marmite. Can’t stand the smell, let alone the taste. My family? They LOVE it. Marmite splits a population. You either love it or hate it. Can you imagine a brand SO strong that your brand name gets used in everyday conversation? Think about how polarising...
The number one reason why most business owners fail to keep in touch with current and past customers is that they don’t want to appear to be a pest. Staying in contact with existing customers is crucial for building ongoing relationships and making sure they...
