OK, brace yourself. The marketing you do today will pay off in 3-6 months. I know this probably isn’t what you wanted to hear, but marketing rarely works immediately. It can take 3-6 months to properly give results – and that’s if you’re marketing...
I love surveys. And I bet you never thought you’d hear me say that! I love them because they bring so much to the party. They help you understand your ideal customers, develop products, build relationships and speak your audience’s language. Here are 5...
Every day I see the same marketing mistakes coming up time and time again. With everything else we need to do, marketing is often a last-minute, hurried affair. In the spirit of helping you make every minute count, here are the top mistakes I see – and how to fix...
Let me share a secret with you. When my daughter Chloe was about six, she thought I had magic superpowers. She thought I could see around corners, that I had a built-in fib detector, and that I magically knew the words to every song on the radio. Now, you and I know...
When my daughter Chloe was younger, most mornings you’d find me being dragged through wet grass by a small, noisy, hairy thing that occasionally stopped to poop. Our dog Meggy is 11 now and those wild puppy walks are a distant memory – these days she’s...
You’ve decided to start sending email newsletters – brilliant plan! Email marketing is a fantastic tool that builds relationships, positions you as an expert, and keeps you top of mind so that when your subscriber is ready to buy, they buy from YOU. My email...
