Let me share a secret with you. When my daughter Chloe was about six, she thought I had magic superpowers. She thought I could see around corners, that I had a built-in fib detector, and that I magically knew the words to every song on the radio. Now, you and I know...
When my daughter Chloe was younger, most mornings you’d find me being dragged through wet grass by a small, noisy, hairy thing that occasionally stopped to poop. Our dog Meggy is 11 now and those wild puppy walks are a distant memory – these days she’s...
You’ve decided to start sending email newsletters – brilliant plan! Email marketing is a fantastic tool that builds relationships, positions you as an expert, and keeps you top of mind so that when your subscriber is ready to buy, they buy from YOU. My email...
I had a question recently in one of my groups from a lady with a coaching business. She was frustrated, worn out and about to quit. Why? She had spent the last few weeks in a marketing frenzy. Her new business was about to launch and she’d been full of passion...
I remember when I first started out in business, email newsletters weren’t even on my radar. They seemed like a ‘nice-to-have’ for when I had time. Fast forward and my email list is probably my most important marketing asset. It’s the tool that...
Getting new customers takes a lot of work. You’ve put all that effort into marketing and managed to entice lots of lovely buyers. Now what are you doing to encourage them to stay with you? (And you DO need to encourage them to stay, otherwise they might be...
