You’ve heard people talking about PR – “oooh you MUST use PR in your marketing” or “I’m going to outsource my PR” – but what does it actually MEAN? PR stands for Public Relations. Which still doesn’t really explain much, does...
I had a lovely surprise the other day. One of my clients sent me a message out of the blue with the most incredible results. She’d doubled her income, hit her monthly target, built an email list from scratch, and was getting 80% of her work from repeat business....
We all have those weeks where we just can’t get into our marketing. The inspiration has packed its bags and gone on holiday. You KNOW you should be posting on Instagram, writing your newsletter, updating your website – but it’s just… not happening. I...
If Instagram disappeared overnight, how would you tell your customers? I’m not saying that to frighten you. But platforms change. They get sold, they change the rules, they decide your posts should go to fewer people than they did last year. You’ve...
If you’re a local business, it can feel overwhelming knowing where to start with your marketing. You’re in the same town as lots of other people with similar businesses. How do you stand out? How do you get more enquiries and customers walking through your...
Have you ever felt like you’re just… blending in? Like no matter what you do, nobody sees or hears you? That your business looks and sounds pretty much the same as everyone else’s? Here’s the thing. To stand out from the crowd of lookalikes in...
