Who Is Your Ideal Customer? (Hint: It’s Not Everyone)

Who Is Your Ideal Customer? (Hint: It’s Not Everyone)

If I had a pound for every time a woman business owner told me “my product is for everyone”, I’d have retired by now. With a villa. And a dog that someone else walks. I get it. When you’re trying to build a business, the idea of narrowing down...
The Power Of Saying No (Even When It Feels Terrifying)

The Power Of Saying No (Even When It Feels Terrifying)

One of the scariest things you’ll ever do in business is turn down work. I know. The very idea makes your stomach flip. But hear me out, because learning to say no is one of the most powerful things you can do for your business. Let me tell you about one of my...
12 Free Marketing Ideas You Can Use In Your Business Today

12 Free Marketing Ideas You Can Use In Your Business Today

When you’re in business it can feel like you’re shelling out money, hand over fist. Finding money for marketing can be tough on top of all your other business costs but you know you need to keep marketing to grow your business. What’s a girl to do? Well, let me share...