I hate Marmite. Can’t stand the smell, let alone the taste. My family? They LOVE it. Marmite splits a population. You either love it or hate it. Can you imagine a brand SO strong that your brand name gets used in everyday conversation? Think about how polarising...
The number one reason why most business owners fail to keep in touch with current and past customers is that they don’t want to appear to be a pest. Staying in contact with existing customers is crucial for building ongoing relationships and making sure they...
Every week in my client groups the same questions come up. “How much should I spend on Facebook and Instagram ads?” “How much should I pay for my website?” “How much should I budget for marketing each month?” And the thing is,...
Let me tell you a story… A lady messaged me and said “Claire, I’m at the end of my tether. I’m thinking of giving up my Reflexology business because this marketing thing is too hard. I’ve spent a fortune on ads, I’ve got a website...
Hands up – who has happy customers? Great! Now, do you have a testimonial from each of them saying how great you are and how much they love your product or service? No? OK, Big Girl Knickers time… Why Testimonials Matter Testimonials are a really important part...
OK, brace yourself. The marketing you do today will pay off in 3-6 months. I know this probably isn’t what you wanted to hear, but marketing rarely works immediately. It can take 3-6 months to properly give results – and that’s if you’re marketing...
