When I start working with a new client, I ask them what they want from their business. And you know what? Most of them look at me with a mixture of confusion and mild panic and say they’re not sure what I mean. So I say: “Why are you doing this? What was...
I nearly went off track this week. Nearly let something distract me and take my eye off the ball. Which would have been a real shame because I’m usually so focused and clear on what I want to achieve. What happened? I realised someone in my network was copying...
Every January we’re full of goals and targets. Spreadsheets filled out, Notion boards set up, vision boards pinned to the wall. We’re 100% committed to making THIS the year we smash through our targets. Fast forward a few months and those targets are a...
We all have those weeks where we just can’t get into our marketing. The inspiration has packed its bags and gone on holiday. You KNOW you should be posting on Instagram, writing your newsletter, updating your website – but it’s just… not happening. I...
I was working with a coaching client recently who’d spotted an amazing opportunity to pivot her business slightly. Not a full rebrand – just a small shift in focus to target a specific group of women she hadn’t previously considered. She literally needed...
I remember the day my daughter Chloe started a new school. She was about six and super-nervous at bedtime, so we had a mum-and-daughter chat about what was worrying her. She was scared she’d do something wrong. That no-one would play with her. That she’d...
