The number one reason why most business owners fail to keep in touch with current and past customers is that they don’t want to appear to be a pest. Staying in contact with existing customers is crucial for building ongoing relationships and making sure they...
Most of us are just grateful in the early days that ANYONE will buy from us. It never occurs to us that we have a choice. But we do. What you put out there is what you’ll attract. If you aren’t specific about who you work with or what you’ll do for...
I guess nearly every woman in business has asked this question at some point – how do you decide what to charge when you don’t know where to start? I get questions about pricing every single week, so let me share what I teach my clients. Start With Knowing Your...
Hands up – who has happy customers? Great! Now, do you have a testimonial from each of them saying how great you are and how much they love your product or service? No? OK, Big Girl Knickers time… Why Testimonials Matter Testimonials are a really important part...
Here’s something that comes up with the ladies I coach again and again. Pricing. Only recently I was talking to a client who was working way too many hours for not enough money. I had to give her some tough love. I told her she was too cheap and giving out all...
Getting new customers takes a lot of work. You’ve put all that effort into marketing and managed to entice lots of lovely buyers. Now what are you doing to encourage them to stay with you? (And you DO need to encourage them to stay, otherwise they might be...
