If you know me, you know I talk about Super Customers A LOT. In my opinion, getting clear on who your Super Customer is, is the single most important thing you can do to make your marketing quicker, easier, and more effective. It’s a different approach to what...
When business isn’t coming in as quickly as you’d like, it’s SO tempting to think “I’ll just slash my prices and get more customers.” I’ve seen it hundreds of times. And I’m going to tell you why it’s one of the...
If you’re competing on price, you’re always focused on being the cheapest. And if you only attract people who want the cheapest? You’ll always have to offer more for less, just to keep up. That, my lovely, is a miserable way to run a business. But do...
We need to talk about those customers. You know the ones – your heart sinks when their name pops up in your inbox or DMs. They’re a nightmare to deal with. They pay late, question every invoice, nitpick your work, and have a meltdown if you even whisper about...
I was chatting to one of my coaching clients the other day. She was feeling frustrated because she’d somehow got herself into a situation where she was doing loads of things for free – without even realising it. She’d been answering endless “quick...
I had a lovely surprise the other day. One of my clients sent me a message out of the blue with the most incredible results. She’d doubled her income, hit her monthly target, built an email list from scratch, and was getting 80% of her work from repeat business....
