I was chatting to one of my clients who’s going through a massive shift in her business. We’d just mapped out how she could build a six-figure business and honestly? It was easy. Like, really easy.
She left our call buzzing. Then we chatted the next morning and she said she felt off kilter. I’d just showed her how to make 100k within 12 months. And she felt “weird” about making money.
And I knew exactly what she meant, because it happened to me too.
The Moment My Brain Broke
I was working through my figures after a call with my coach. I popped in all the products and programmes I was going to launch through the year, put some pretty conservative sales figures in, and then glanced at the total box.
I nearly had heart failure.
The total said 102,000 pounds.
I looked at my spreadsheet again. Made sure I hadn’t added an extra zero somewhere. But nope, it was all correct. And I had this comedy moment where I kept looking at the figures, then the total, then the figures again, and a thought bubble appeared over my head saying “it’s THAT easy????”
My poor conditioned brain couldn’t take it in. Nobody in my family had ever earned that kind of money. And this looked… achievable.
The Weird Stuff That Happened Next
Instead of being over the moon, I went flat as a pancake. For about 3 days I had:
- Guilt about earning more than anyone I know (or have ever known)
- Fear about whether I could sustain it
- Weird dreams and disturbed sleep
- Worries about whether it would mean I’d need to “change as a person”
- And the classic: “how can I possibly tell my mum?”
My old beliefs had just been kicked out the door. I had actual evidence that proved them wrong. And my mind monkeys were running riot, throwing every conceivable reason at me why I shouldn’t step out of my comfort zone.
Here’s The Truth About Money Stuff
Most of us grew up with money beliefs that don’t serve us in business. “Money doesn’t grow on trees.” “Rich people are greedy.” “You have to work really hard for money.” “People like us don’t earn that kind of money.”
And when your business starts to grow and those beliefs get challenged, it feels genuinely uncomfortable. It’s supposed to. You’re growing. You’re changing. Your brain is getting reformatted.
But uncomfortable doesn’t mean wrong. It means new.
What To Do When It Hits You
First, know that it’s normal. Every successful woman I know has been through this. The ones who make it are the ones who sit with it, feel into it, let themselves get comfortable with the idea, and keep going anyway.
Second, get around people who normalise it. If everyone in your circle thinks 100k is Monopoly money, you’ll always feel weird about aiming for it. Find people who’ve done it, who treat it as achievable, who cheer you on.
And third? Give yourself permission. You’re allowed to make good money. You’re allowed to want more. You’re allowed to build something brilliant. The fact that nobody in your family did it before doesn’t mean you can’t be the first.
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