If you’re still umming and ahhing about whether you should be doing video in your business, let me save you the suspense: yes, you absolutely should. Video is THE most powerful way to connect with your audience right now – whether that’s Instagram Reels, TikTok, YouTube Shorts, or LinkedIn video.
But I get it. The thought of pressing record and talking to your phone can feel utterly terrifying. So let me make it easier for you with 7 simple video ideas you can try this week.
1. Answer Your FAQs
You know those questions people always ask you? The ones that pop up in your DMs, your emails, your enquiry forms? Turn each one into a short video. One question, one answer, one Reel. Done. Not only does this save you time answering the same thing over and over again, but it positions you as the expert AND gives you weeks of content ideas in one go.
2. Show Off Your Products
If you make or sell products, video is worth a thousand photos. Show people the size, the texture, the packaging, how it looks in real life. Unboxing videos, behind-the-scenes packaging clips, and “how to use” demos all perform brilliantly on Instagram and TikTok. Use CapCut or the Instagram editor to add text and music – it takes minutes.
3. Quick ‘How To’ Tutorials
Teach your audience something useful in 30-60 seconds. Whether it’s how to style a scarf, how to use your booking system, or how to get the best results from your product – these short, punchy tutorial videos get saved, shared, and rewatched. They’re absolute gold for building trust and showing you know your stuff.
4. Share Customer Stories And Testimonials
Ask happy customers to record a quick video on their phone telling people what they loved about working with you. Or, if they’re camera-shy, screenshot their lovely DMs or Google Reviews and turn them into a Reel using Canva’s video templates. Social proof is incredibly powerful and video testimonials feel so much more authentic than written ones.
5. Behind The Scenes
People are nosy (in the best possible way). They LOVE seeing what goes on behind the scenes of your business. Packing orders, prepping for a client session, your workspace, your morning routine – it all helps people feel connected to you. Instagram Stories are perfect for this kind of casual, unpolished content. No fancy editing required.
6. Talk About Something You’re Passionate About
Some of the best-performing Reels and TikToks are just people talking passionately about something they care about. Maybe it’s a hot take on your industry, a myth you want to bust, or something that happened in your business that week. Just prop your phone up, hit record, and talk. ChatGPT or Claude can help you turn your rambling thoughts into a punchy script if you need a starting point.
7. Introduce Yourself
This one never gets old. Tell people who you are, what you do, and who you help. Pin it to the top of your Instagram grid, put it on your website homepage, share it on LinkedIn. New people discover you every single day – make sure they can instantly see you’re a real, lovely human they’d want to work with.
You Don’t Need Fancy Equipment
Your phone is more than good enough. Natural light near a window, a clean background, and YOU – that’s all you need. If you want to level up, grab a cheap ring light and a phone tripod from Amazon. Edit in CapCut (free and brilliant), add captions using the auto-caption feature, and you’re away.
The most important thing? Just start. Your first video won’t be perfect and that’s absolutely fine. Nobody’s first Reel was a masterpiece. But every video you make builds your confidence, your visibility, and your connection with your audience. So go on – pick one of these ideas and give it a go this week. I dare you!