The Magic Marketing Ingredient That Makes People Buy

The Magic Marketing Ingredient That Makes People Buy

Let me share a secret with you. When my daughter Chloe was about six, she thought I had magic superpowers. She thought I could see around corners, that I had a built-in fib detector, and that I magically knew the words to every song on the radio. Now, you and I know...
How Changing Your Mindset Can Transform Your Business

How Changing Your Mindset Can Transform Your Business

Sometimes in life, our mindset can be the biggest obstacle to our own success. We talk down to ourselves, limit what we can achieve, play it safe, underprice, under-promise and over-deliver. If we heard someone speak to our children the way we speak about ourselves –...
How To Escape The Price Trap And Charge What You’re Worth

How To Escape The Price Trap And Charge What You’re Worth

Here’s something that comes up with the ladies I coach again and again. Pricing. Only recently I was talking to a client who was working way too many hours for not enough money. I had to give her some tough love. I told her she was too cheap and giving out all...
5 Quick Tips To Get Your Email Marketing Selling For You

5 Quick Tips To Get Your Email Marketing Selling For You

You’ve decided to start sending email newsletters – brilliant plan! Email marketing is a fantastic tool that builds relationships, positions you as an expert, and keeps you top of mind so that when your subscriber is ready to buy, they buy from YOU. My email...