If you’re still umming and ahhing about whether you should be doing video in your business, let me save you the suspense: yes, you absolutely should. Video is THE most powerful way to connect with your audience right now – whether that’s Instagram Reels,...
I remember the day my daughter Chloe started a new school. She was about six and super-nervous at bedtime, so we had a mum-and-daughter chat about what was worrying her. She was scared she’d do something wrong. That no-one would play with her. That she’d...
There are loads of reasons why running a business is scary. Being at the helm means you’re responsible for everything – the money, the sales, the marketing, the legal side. But there’s one fear that doesn’t often get mentioned. And it’s a weird...
I hate Marmite. Can’t stand the smell, let alone the taste. My family? They LOVE it. Marmite splits a population. You either love it or hate it. Can you imagine a brand SO strong that your brand name gets used in everyday conversation? Think about how polarising...
The number one reason why most business owners fail to keep in touch with current and past customers is that they don’t want to appear to be a pest. Staying in contact with existing customers is crucial for building ongoing relationships and making sure they...
