The 5 Biggest Mistakes Most Women Business Owners Make

The 5 Biggest Mistakes Most Women Business Owners Make

It’s tricky being a business owner. Nobody tells you when you start out that there is SO MUCH to consider. You expect to spend most of your time doing the thing you love – the thing that made you want to have a business around it. And then reality hits. I...
Who Is Your Ideal Customer? (Hint: It’s Not Everyone)

Who Is Your Ideal Customer? (Hint: It’s Not Everyone)

If I had a pound for every time a woman business owner told me “my product is for everyone”, I’d have retired by now. With a villa. And a dog that someone else walks. I get it. When you’re trying to build a business, the idea of narrowing down...
The Power Of Saying No (Even When It Feels Terrifying)

The Power Of Saying No (Even When It Feels Terrifying)

One of the scariest things you’ll ever do in business is turn down work. I know. The very idea makes your stomach flip. But hear me out, because learning to say no is one of the most powerful things you can do for your business. Let me tell you about one of my...