There’s one thing that will stop me booking with you if you’re someone who offers classes or appointments. Parking. I drive a big car. I have all the gadgets. And I’m still anxious about parking. So much so, that on Saturday some people were watching me reverse into a...
Back in the days when I did speaking gigs, I used to go to a local lady when I needed a spray tan or my nails done. I found out about her through word of mouth, which is a good job really. I was looking for her phone number one day so I went onto her Facebook page and...
You know how I said that ‘cheap’ isn’t the selling point you think it is? Well, this is one of the reasons why. One lady in our village, we’ll call her Cath, is mad on crocheting. It’s her hobby. She can’t use or even gift everything she crochets, so she sells them....
If your main selling point is that you’re cheaper than your competitors, it’s a race to the bottom. That’s not a race you want to be in. If you don’t focus on other things like quality, or customer service, or whatever else it is that makes you special then all it...
I remember when I walked out of my job one Friday back in 2005 after a ‘talking to*’ from Klaus, my horrible boss. *him shouting at me for 10 minutes in the public cafe in our building. I had enough. Walked out. No job to go to. I was relieved to be out after a year...
There’s an easy way to make more profit in your business. Put up your prices. That way, you make more every time you get a sale. Just saying. Love, Claire xx PS: If you’re wobbly about pricing, join my Dream Business Academy. That’ll keep you right. Want these Tiny...
I want to drink more water. So I keep my big green water bottle on my desk, right where I can see it. If I didn’t, I’d forget to drink water. If I had to remember to keep going to the kitchen, when I’m busy, and getting a glass of water…I wouldn’t. I rely on seeing my...
Helen, my sister works with me in my home office. She says ‘everything beeps in your house!’ She’s right. My washer and drier beep. My dishwasher beeps. My solar panels batteries sometimes beep. My fridge beeps. My air frier beeps. My bread maker beeps. And it’s a...
I can’t have cow’s milk at the moment, so I have goat’s milk. And goat’s butter. And goat’s cheese. It’s not the same but it’s nearly as good. I avoid the soft goat’s cheese as I REALLY don’t like it but the milk in tea, the butter on crumpets and the hard cheese? I...
When sales are slow. When you’re feeling invisible. When nobody seems to be taking notice, the answer is nearly always ‘do more marketing’. If you know you have a great product or service, market ten times more than you already are. You’re not even on most people’s...
