We all have those weeks where we just can’t get into our marketing. The inspiration has packed its bags and gone on holiday. You KNOW you should be posting on Instagram, writing your newsletter, updating your website – but it’s just… not happening. I...
I was working with a coaching client recently who’d spotted an amazing opportunity to pivot her business slightly. Not a full rebrand – just a small shift in focus to target a specific group of women she hadn’t previously considered. She literally needed...
I remember the day my daughter Chloe started a new school. She was about six and super-nervous at bedtime, so we had a mum-and-daughter chat about what was worrying her. She was scared she’d do something wrong. That no-one would play with her. That she’d...
There are loads of reasons why running a business is scary. Being at the helm means you’re responsible for everything – the money, the sales, the marketing, the legal side. But there’s one fear that doesn’t often get mentioned. And it’s a weird...
I hate Marmite. Can’t stand the smell, let alone the taste. My family? They LOVE it. Marmite splits a population. You either love it or hate it. Can you imagine a brand SO strong that your brand name gets used in everyday conversation? Think about how polarising...
I remember a day when Chloe was little – my mum, who usually helped out during school holidays, was having a well-earned break herself, so I was on mum duty. I sat there that morning wondering what to write for my newsletter. Chloe was outside playing. The sun was...
