You’ve decided to start sending email newsletters – brilliant plan! Email marketing is a fantastic tool that builds relationships, positions you as an expert, and keeps you top of mind so that when your subscriber is ready to buy, they buy from YOU. My email...
I had a question recently in one of my groups from a lady with a coaching business. She was frustrated, worn out and about to quit. Why? She had spent the last few weeks in a marketing frenzy. Her new business was about to launch and she’d been full of passion...
I speak to loads of women business owners each week and many say the same thing: they don’t have enough time to do everything in their business. When I ask what their typical day looks like, I can always find at least one – usually several – ways to save time...
I remember when I first started out in business, email newsletters weren’t even on my radar. They seemed like a ‘nice-to-have’ for when I had time. Fast forward and my email list is probably my most important marketing asset. It’s the tool that...
OK, being a business owner isn’t always the easiest option (but there are SO many good points!) – however, let’s not make it harder for ourselves to make money than it needs to be. I work with thousands of women via my community, and I see the same issues...
Getting new customers takes a lot of work. You’ve put all that effort into marketing and managed to entice lots of lovely buyers. Now what are you doing to encourage them to stay with you? (And you DO need to encourage them to stay, otherwise they might be...
Your fab friends. You love them. You spend hours together, putting the world to rights over a cuppa or a glass of wine. They understand you better than your family. They know you better than you know yourself. So, whatever you do, DON’T ask them for business or...
“But that’s so OBVIOUS! Why didn’t I see it??” is one of the most common reactions I get when working with new coaching clients. Whether it’s related to their ideal client, their marketing message or just areas of their business where...
We were having a chat in one of my client groups recently about marketing and pricing, and a few ladies ventured forth with some confessions. “Someone asked me about my fees the other day,” said one lady, “and so I told him, and before he even had a...
I’m a huge fan of email marketing. Even though our inboxes are busier than ever, a good newsletter will always bring you new business and help forge strong relationships with your subscribers. But those busy inboxes I mentioned… it can be tricky to even...
